Thursday, June 22, 2023

Final video: Do we value Prehispanic Culture of our country?

The valorisation of Peruvian pre-Hispanic culture today

 



Peru is recognized worldwide for its rich history, artistic and cultural diversity. Peruvians should be proud of their pre-Hispanic culture, as it is the basis of today's culture and is identified as an essential part of it. Over the centuries, Peruvian pre-Hispanic culture has left an impressive legacy that can be seen throughout the country, from architectural complexes to works of art and complex systems of thought. Today, the valorization of Peruvian pre-Hispanic culture has become increasingly important, both nationally and internationally. In this blog, we will explore how this valorization has been strengthened and how it has impacted Peruvian society.


During the 19th century, there was a renewed interest in Peru's pre-Hispanic cultures, spurred by archaeological expeditions and significant discoveries. The discoveries of archaeological treasures such as the tombs of Sipan and the ruins of Machu Picchu awakened worldwide interest in Peruvian pre-Hispanic culture. These discoveries contributed to a greater appreciation of the culture and awareness of its historical importance, as well as to the development of archaeology and the preservation of cultural heritage. The Peruvian state implemented policies and laws for the conservation and protection of these treasures, creating museums and archaeological sites to exhibit and safeguard pre-Hispanic cultural objects, allowing them to be studied and appreciated by the public.



The inclusion of sites such as Machu Picchu on UNESCO's World Heritage List has contributed to their international recognition and protection while boosting tourism and becoming an important source of income and economic development. Visitors from all over the world come to Peru to explore archaeological sites, experience cultural traditions and learn about the history of ancient civilizations, which has generated a drive for sustainable and responsible tourism to ensure the conservation of sites and respect for local communities.



In the arts, Peruvian pre-Hispanic culture has been a source of inspiration for contemporary artists, who have incorporated pre-Hispanic elements and themes in their work, from paintings and photographs to the creation of modern songs. The valorization of this culture has contributed to strengthening national identity and a sense of belonging in Peruvian society. In addition, festivals and cultural events have been promoted to celebrate and disseminate the pre-Hispanic heritage, fostering pride and connection with ancestral roots. It also manifests itself in Peruvian gastronomy, where indigenous ingredients and ancestral culinary techniques are fused with contemporary influences





Peruvians have a deep appreciation for their pre-Hispanic culture, which is reflected in the way they celebrate festivities such as Intiraymi. This festival, known as the 'Festival of the Sun' in Quechua, is held every year in the citadel of Sacsayhuaman, near the city of Cusco. During the festival, ceremonies and rituals are held to honor the sun, one of the most important deities for the ancient Incas. Participants wear traditional costumes richly decorated with Inca motifs and perform dances and theatrical performances that tell stories of the ancient civilization. It is a reminder that the culture and identity of a people are fundamental pillars to be valued and protected.



In conclusion, we have found throughout our work that Peruvians today value pre-Hispanic culture,

reflecting the deep love and respect that Peruvians have for their history and heritage. This appreciation is seen in the conservation, promotion, and dissemination of pre-Hispanic culture at national and international level. It is an invaluable legacy that enriches Peruvian identity and constitutes a source of inspiration for present and future generations.



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BIBLIOGRAPHY

CuscoPeru.com. (2023). Inti Raymi 2023 - Fiesta del Sol, fiesta de los Incas. CuscoPeru.com.

https://www.cuscoperu.com/es/festividades-y-eventos/mayo-junio/inti-raymi/

Tuesday, June 20, 2023

The film that promotes the Peru Brand worldwide

On this occasion, we bring you a post that talks about the seventh Transformers movie from a different approach; being a pride for all Peruvians that such wonderful scenarios are shown, making our current culture and therefore, also the pre-Hispanic culture to be valued even more worldwide, since as we mentioned before, the pre-Hispanic culture is the basis of the Peruvian culture that we know today. 

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Cusco and Tarapoto experienced a preview of "Transformers: Awakening of the Beasts"



04/06/2023 Several locations in both destinations were used as locations for the filming of the movie. Through the Film In Peru strategy, Promperu promotes the country as a film location destination.

Transform yourselves and move forward! Yesterday, the preview of the film Transformers: Awakening of the Beasts was held in the cities of Cusco and Tarapoto. The seventh installment of the saga was filmed mostly on Peruvian soil. The Commission for the Promotion of Peru for Exports and Tourism (Promperu) seeks, in this way, to promote our country as an international film location. 


In this new film, which will be in cinemas on Wednesday 7 June, locations in the San Martín and Cusco regions were used.



Autobots and Maximals in San Martin!

Promperú reported that in the case of the San Martín region, filming took place in Alto Schilcayo, La Unión waterfalls, Ahuashiyacu waterfalls and in the district of Shapaja. While in Cusco, in the Plaza de Armas, Machupicchu, Sacsayhuaman, Chinchero and Abra Malaga.


In each of the locations used, Promperu articulated and managed with different governmental institutions, the corresponding filming authorisations and provided continuous support to the production team, in order to ensure an adequate experience.


"Having Peru in a mega film production such as Transformers: Awakening of the Beasts, not only positions us as an attractive destination for film locations, but also as a country with unique and beautiful landscapes, as well as a great millenary wealth, which makes us proud to be Peruvians," said Ricardo Limo, executive president of Promperu.


As part of the preparations for the premiere of the film, the Plaza de Armas in Tarapoto was dressed up as a party with a series of activations that brought together locals and visitors.



Optimus in Cusco!

On the other hand, in Cusco, the party was complete with the participation of the cars that took part

in the film such as Optimus Prime, Wheeljack and Bumblebee, as well as demonstrations of typical

dances from the region, which surprised and delighted all those attending the preview, held in a

well-known shopping centre in the city. 


Transformers: Awakening of the Beasts, directed by Steven Caple Jr., tells the story of the massive

battle between the Autobots and the Maximals against the ruthless Terrorcons.



Peru: a filming destination

In the last two years, major international film houses have seen Peru as an attractive destination

for film locations and this is reflected in the feature films, short films, series and documentaries

that were shot in our country, such as La reina del sur, No mires arriba, Dora y la Ciudad Perdida,

among others.


All audiovisual productions were supported by Promperu, through its Film In Peru strategy,

offering them an unforgettable filming experience.



Positive effect 

Thanks to the promotion of Peruvian film locations, all kinds of stories can be told that facilitate

the creation of new attractions and places, cities and regions, that could be visited by more and

more tourists: film fans are more active in sharing their travel experiences on social networks

(+27%) and have a higher rate of post-visit recommendations (+6%) than average visitors.


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Post from:

Cusco y Tarapoto vivieron preestreno de “Transformers: El despertar de las bestias”. (s. f.). Noticias | Diario Oficial El Peruano. http://www.elperuano.pe/noticia/214499-cusco-y-tarapoto-vivieron-preestreno-de-transformers-el-despertar-de-las-bestias




Wednesday, June 7, 2023

THE SOUNDS OF PRE-COLUMBIAN PERU

THE SOUNDS OF PRE-COLUMBIAN PERU


Continuing with the theme of cultural expressions of ancient Peru, this time we will talk a little about the instruments that give life to Peruvian music, as well as having their origins in pre-Inca cultures and during the Inca period.

In the world there are 5 types of instruments: The stringed or chordophones, the percussion or membranophones, the wind or aerophones, the idiophones and finally the electrophones. In our Peruvian music we have autochthonous instruments that come mainly from the type of string, wind and idiophones.

🔆Zampoña

The musical instrument of the Wari culture appeared in the 5th century and has remained in use until today in the Andean regions of southern Peru: Ayacucho, Cusco, Apurimac and Puno. The zampoña is composed of 13 tubes joined in parallel, each one has different diameters and lengths, this allows the variation in its sound when it is played.

 



🔆Quena

When the Inca empire reigned, the melodies of the quena spread throughout the Tahuantinsuyo. Today it is a musical symbol in the central highlands, places like Junin, Huancavelica, Huanuco and Pasco; nourish their different folkloric styles with the sweet sound that comes out of the seven holes of this ancient wind instrument, which is usually made of cane, wood or bone.




🔆Arpa Andina

The harp was brought by the conquistadors and adapted by the Peruvian natives of the Andes. At present it is played mostly from Ancash to the south of Cusco, and is the basic instrument in the sung huaynos. There are several models of this traditional musical instrument, among the best known are the rounded Ayacucho harp and the wider Huancayo harp.




🔆Pututu

The chasquis used to announce their arrival at each checkpoint along the Inca Trail by playing this wind instrument, made of a large seashell that emits a powerful sound. Today it is still used in Andean regions such as Cusco, where it is a must during the Inti Raymi and Easter Week ceremonies.




🔆Clarín cajamarquino

This wind instrument can measure up to four meters long and is mostly used in the countryside of Cajamarca, although in the city some musical groups play it during their concerts and even the rocker Miki Gonzalez included it in several of his productions. In 2008 the Cajamarca clarinet was declared by the National Institute of Culture (INC) as Cultural Heritage of the Nation.




🔆Bandurria cusqueña

It is a very popular musical instrument in the Imperial City, it usually has four double, triple or quadruple strings; and it is used to interpret huaynos, qashwas and other traditional genres of this region. According to Andean belief, musicians should tune their bandurria cusqueña while listening to the song of a mermaid, as this will allow them to make young girls fall in love with their songs.




🔆Antara

The oldest pre-Columbian musical instruments found in Peru were wind instruments, namely the Andean Pan flute or "Antara" (more than 7000 years old).  Developed mainly by the Nazca and Paracas cultures, located on the southern coast of Peru, it is worth mentioning that they orchestrated their music on the basis of the "antaras" finely crafted in ceramic and accompanied by membranophones (drums) and other aerophones (such as trumpets and whistles). These cultures were well acquainted with sounds and their structures (music) and possibly invented very complex musical systems, built and made use of "families or sizes of antaras" based on the knowledge of acoustics and sound qualities (pitch, intensity, timbre and duration).




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Resources:

Planes, Y. T. Q. (2022, 1 enero). El sonido del Perú en ocho instrumentos musicales | Y tú qué planes? Y tú que planes? https://www.ytuqueplanes.com/blog-viajero/nacional/el-sonido-del-peru-en-ocho-instrumentos-musicales

Vista de INSTRUMENTOS MUSICALES PRECOLOMBINOS: LA “ANTARA” O LA FLAUTA DE PAN ANDINA EN EL FORMATIVO FINAL (300 A.C.) E INTERMEDIO TEMPRANO (100.C.). (s. f.). https://revistasinvestigacion.unmsm.edu.pe/index.php/Arqueo/article/view/13293/11779