Tuesday, June 20, 2023

The film that promotes the Peru Brand worldwide

On this occasion, we bring you a post that talks about the seventh Transformers movie from a different approach; being a pride for all Peruvians that such wonderful scenarios are shown, making our current culture and therefore, also the pre-Hispanic culture to be valued even more worldwide, since as we mentioned before, the pre-Hispanic culture is the basis of the Peruvian culture that we know today. 

--------------------------------------------------------------------------------------------------------------

Cusco and Tarapoto experienced a preview of "Transformers: Awakening of the Beasts"



04/06/2023 Several locations in both destinations were used as locations for the filming of the movie. Through the Film In Peru strategy, Promperu promotes the country as a film location destination.

Transform yourselves and move forward! Yesterday, the preview of the film Transformers: Awakening of the Beasts was held in the cities of Cusco and Tarapoto. The seventh installment of the saga was filmed mostly on Peruvian soil. The Commission for the Promotion of Peru for Exports and Tourism (Promperu) seeks, in this way, to promote our country as an international film location. 


In this new film, which will be in cinemas on Wednesday 7 June, locations in the San Martín and Cusco regions were used.



Autobots and Maximals in San Martin!

Promperú reported that in the case of the San Martín region, filming took place in Alto Schilcayo, La Unión waterfalls, Ahuashiyacu waterfalls and in the district of Shapaja. While in Cusco, in the Plaza de Armas, Machupicchu, Sacsayhuaman, Chinchero and Abra Malaga.


In each of the locations used, Promperu articulated and managed with different governmental institutions, the corresponding filming authorisations and provided continuous support to the production team, in order to ensure an adequate experience.


"Having Peru in a mega film production such as Transformers: Awakening of the Beasts, not only positions us as an attractive destination for film locations, but also as a country with unique and beautiful landscapes, as well as a great millenary wealth, which makes us proud to be Peruvians," said Ricardo Limo, executive president of Promperu.


As part of the preparations for the premiere of the film, the Plaza de Armas in Tarapoto was dressed up as a party with a series of activations that brought together locals and visitors.



Optimus in Cusco!

On the other hand, in Cusco, the party was complete with the participation of the cars that took part

in the film such as Optimus Prime, Wheeljack and Bumblebee, as well as demonstrations of typical

dances from the region, which surprised and delighted all those attending the preview, held in a

well-known shopping centre in the city. 


Transformers: Awakening of the Beasts, directed by Steven Caple Jr., tells the story of the massive

battle between the Autobots and the Maximals against the ruthless Terrorcons.



Peru: a filming destination

In the last two years, major international film houses have seen Peru as an attractive destination

for film locations and this is reflected in the feature films, short films, series and documentaries

that were shot in our country, such as La reina del sur, No mires arriba, Dora y la Ciudad Perdida,

among others.


All audiovisual productions were supported by Promperu, through its Film In Peru strategy,

offering them an unforgettable filming experience.



Positive effect 

Thanks to the promotion of Peruvian film locations, all kinds of stories can be told that facilitate

the creation of new attractions and places, cities and regions, that could be visited by more and

more tourists: film fans are more active in sharing their travel experiences on social networks

(+27%) and have a higher rate of post-visit recommendations (+6%) than average visitors.


-----------------------------------------------------------------------------------------------------------------------------

Post from:

Cusco y Tarapoto vivieron preestreno de “Transformers: El despertar de las bestias”. (s. f.). Noticias | Diario Oficial El Peruano. http://www.elperuano.pe/noticia/214499-cusco-y-tarapoto-vivieron-preestreno-de-transformers-el-despertar-de-las-bestias




No comments:

Post a Comment